Orām is first and foremost a story of friendship, born from the desire of two friends to bring their vision of sustainable and assertive women's jewelry made in France.

If you are reading this article today, we did it! We managed to complete this project, which is a lifelong project for us. However, the road has not been easy and we wanted to share with you some behind the scenes.

Orām's story began in the summer of 2023, during a Netflix evening with friends. Two mothers thinking about their future, wondering: should we apply for new jobs at the start of the school year? What types of positions would suit our family responsibilities and our schedules with our daughters?

Then came the spark: what if we embarked on an entrepreneurial adventure together? This idea immediately became obvious.

All evening, we imagined a brand that resembled us: what would it be made of, with what materials, and for whom? Passionate about fashion, design and especially jewelry, we had different but complementary tastes. We quickly agreed on a brand of jewelry because we encountered the same problems: jewelry that was too bland or beautiful but not durable enough. No French brand met our needs. It was decided: we were going to create it.

But which name to choose...? We wanted a name that represents us and unites us. The contraction of our daughters' first names seemed perfect to us. After several tries, Orām was born.

We wanted to create more than just a jewelry brand: a club, a blog, pop-up stores, limited collections, unique and elegant creations. Imagining is good, but you have to make it happen. We are starting entrepreneurial training in addition to our respective jobs and family responsibilities. We grit our teeth, we believe it.

We decided to create a premium brand, with quality materials, made in France, and our own designs. We wanted to infuse human and ethical values ​​into our project, bearing the name of our daughters, our jewels. The search for suppliers and graphic designers has begun. After many efforts, we found the rare pearl ready to create our imagined and designed jewelry.

More than a hundred sketches, drawings and prototypes, less than ten validated.

The obstacles kept coming: first professional shooting, first struggles. The budget exceeded our forecasts. We decide to believe in it and put all our savings into it. But the results live up to the vision we had for Orām, our first victory.

We worked on a temporary basis to finance it. A clear and precise strategy has emerged. We became our own artistic direction, our own stylists and discovered unsuspected professions throughout this adventure.

The budget had to be increased again. We wanted more than just gilding: 18k plating, timeless, multiple layers, polished and with a shiny finish. Our vision was clear and about to come true. We receive the first prototypes, we touch our dream with our fingertips. That's it, it's real.

After more than a year of work, we are finally ready to reveal our pride to you. Orām was created because we like to see you shine. Now this project is yours.

Thank you for your love.

The founders, Océane and Sokaïna